EDM is a commonly used jargon these days. For many, it may be the abbreviation for Electronic Dance Music. However, for professionals working across the web design and development sector, the jargon means Event Driven Marketing, Electronic Direct Marketing, Email Direct Marketing or Electronic Direct Mail. This is a marketing strategy that is steadily gaining ground. As such, the domain of marketing is unbelievably volatile as with passage of time, newer strategies prove to be more effective and hence, gain higher prominence.
To put it in short, Event Driven Marketing occurs when there is a change in the customers’ needs resulting from triggering of an event. As the event compels customers to change their normal behavior, it in a way communicates with customers. The marketing professional, who possesses adequate information and knowledge on both the customer and the event, can come up with suitable options at the right nick of time. EDM or electronic direct marketing acts as a tool of communication and conveys a commercial message to a targeted customer group. If implemented successfully, the tool helps businesses to acquire new customers as well as to persuade existing clientele to make an immediate purchase.
Interestingly, a messages conveyed across EDM may range from advertisements, requests for business to solicitation of sales and donations. The inherent objective of this marketing effort is to enhance relationship with customer base as well as building brand awareness. There many proficient web-solutions providers operating from Southeast Asia that are adept in providing this exquisite service. These players are efficiently catering to a global clientele with their state-of-the-art service. Corporate entities – cutting across industrial sectors – are flocking to Malaysia to avail the innovative EDM designing service.
As such, this is an effective marketing strategy to promote businesses to higher levels of success. The range of marketing experts that provides this impressive service usually offers a host of other responsibilities too. These include website designing and development, logo designing and branding, etc. There is nothing to deny the fact that the unique marketing strategy has expanded the concept of business promotion much beyond its existing periphery.
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